Hotel restaurants use storytelling, immersive experiences to draw repeat guests
A discussion on how onsite restaurants craft concepts and experiences to garner appeal and stand alone.
Hotel Dive’s Brian Martucci hosts a conversation of successful restaurant concepts in hospitality settings, determining that they need a “plot”, memorable experiences and food and a stand-alone story. He highlights Nest on Four’s elevated fare, stadium proximity and immersive TV experience as examples of unique and engaging branding.